The form matters more than the dose.

One product at a time. Each starts with a specific problem — trouble winding down, restless nights — and the most well-studied ingredient for it, in the form the research uses.

For magnesium, that's bis-glycinate. At a clinical dose. Fully disclosed on the label. No stimulants, no proprietary blends, no ingredients we can't defend.

Manufactured in the United States, in an FDA-registered and GMP-certified facility. Every batch is sent to an independent third-party lab and tested for purity and potency. Certificates of Analysis are available on request.

We don't run flash sales, we don't chase trends, and we don't add products for the sake of a bigger catalog. If we can't stand behind it, we don't ship it.